About Us

It's experience that counts... and we have plenty of that!

FluidForce was started in 2001 in response to a demand in the marketplace for a supplier of quality hose and fittings at competitive prices. Since inception, we've grown remarkably and have developed a name for ourselves as one of the top wholesale hydraulic suppliers in New Zealand. Why? Because we know what we're talking about!

Frank Williams, Managing Director along with his wife Pamela, the Financial Director, were both key in previously setting up and successfully running the New Zealand division of a large hydraulic supply company - involving over a dozen franchises. Due to a desire to go it alone, they both left the company to start FluidForce - and they've never looked back.

 Our staff have combined experience of over 35 years in the hydraulics industry and have built a rapport with our clients that comes only from great service and reliable products.

We're proud of what we've achieved, and look forward to continuing to grow and develop our business to meet the future demands of the ever-changing hydraulics industry.




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